Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury’s Bond Street Shuffle

The arrival of brands like Celine and Balenciaga on New Bond Street points to subtle but significant shifts in the makeup of London’s epicentre of luxury shopping.
Celine is opening a new flagship at 40 New Bond Street. Photo: BoF.
Celine is opening a new flagship at 40 New Bond Street. Photo: BoF.

Brunello Cucinelli waited two years to find the right home for its new London flagship, finally opening the doors to an expanded space in a Victorian-era art gallery on one of

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON