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BoF Live: How Brands Can Use E-Commerce to Create Lasting Customer Relationships

From the shift to storytelling to user generated content, Shopify Plus’ Head of EMEA Shimona Mehta and Ilia Beauty CEO Lynda Berkowitz joined BoF’s Robin Mellery-Pratt to discuss customer acquisition strategies and how e-commerce can build consumer relationships that last.
Accessories designer on their website | Source: Courtesy
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