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Agenda-setting intelligence, analysis and advice for the global fashion community.

Don’t Be Fooled by a Robust Black Friday Weekend

Consumer spending over Thanksgiving Weekend may have exceeded expectations, but shoppers are stretching their wallets too thin, analysts say.
Consumer spending over Thanksgiving Weekend may have exceeded expectations, but shoppers may be stretching their wallets too thin, analysts say.
Consumer spending over Thanksgiving Weekend may have exceeded expectations, but shoppers may be stretching their wallets too thin, analysts say. (Anadolu)

Once again, the consumer has prevailed.

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Further Reading

Why Retailers Are Bracing for a Bleak Holiday Season

With consumers expected to buy less this holiday season, categories poised to outperform the industry include off-price and personal care. But brands can still appeal to shoppers by conveying a sense of value, whether through discounts or a point of differentiation.

Why Student Loans Are Retail’s Latest Headache

Forty-five million American consumers will have to account for a new expense this fall as the three-year pause on student loan interest accruement ends. Retailers resilient to the shock will be those that offer a distinct assortment of products while conveying a sense of value.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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