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Agenda-setting intelligence, analysis and advice for the global fashion community.

Black Friday Sales: A Solid Holiday Kickoff, With Warning Signs for Retailers

Early promotions and consumer resistance to a rise in prices contributed to healthy sales growth over the holiday weekend. But consumers’ growing expectations for discounts could spell trouble next year.
Black Friday sales rose across the board, though e-commerce saw the lion's share of growth.
Black Friday sales rose across the board, though e-commerce saw the lion's share of growth. (ROBERTO SCHMIDT)

Consumers showed up on Black Friday ready to shop, but it took deep discounts to get them to actually buy something.

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Further Reading

Case Study | The Complete Guide to Managing Markdowns

Offloading excess merchandise has never been more complex and critical for every brand and retailer, regardless of their size or category. BoF examines the best practices along every stage of the process, from planning to liquidation.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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