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Agenda-setting intelligence, analysis and advice for the global fashion community.

Beyond the Chunky Sneaker Craze: Fila’s Performance Pivot

The brand engineered a stellar revival after more than a decade of decline, hitting over $3 billion in sales in 2019. Now it’s looking to regain momentum with renewed focus on performance wear.
Looks from Fila's 110th anniversary collection | Source: Courtesy
Looks from Fila's 110th anniversary collection. Fila.

Before Nike and Adidas, there was Fila.

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