Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Best of BoF 2024: Fashion Adapts to a Tough Reality

Facing depressed consumer sentiment and a slew of other macroeconomic headwinds this year, the industry was forced to revisit a timeless retail playbook: compelling product, prudent spending and a revival of brick and mortar.
Customers shop for luxury goods at the Hermès flagship store in Shanghai, China, on September 26, 2024.
Facing depressed consumer sentiment and a slew of other macroeconomic headwinds this year, the industry was forced to revisit a timeless retail playbook: compelling product, prudent spending and a revival of brick and mortar. (Getty)

For retail operators, it’s been a tough 12 months. Years of sticker shock have pushed shoppers to be

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON