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At Serax, Championing Global Craftsmanship and Creative Collaboration

As consumers look to spend more on categories like home décor and invest in quality craftsmanship, Belgian homeware brand Serax is poised to capture consumer interest through a strategy anchored in collaboration with designers and responsible sourcing. BoF sits down with Serax’s chief marketing officer, Dries Stuer, to learn more.
Each Serax collection is brought to life by artisans across the globe, from Portuguese ceramicists to marble specialists in India.
Each Serax collection is brought to life by artisans across the globe, from Portuguese ceramicists to marble specialists in India. (Serax)
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Over its 40-year history, Belgian homewear brand

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