Agenda-setting intelligence, analysis and advice for the global fashion community.
After nearly a decade of banking on influencers to spread the word of its fashion and help sell a certain lifestyle, Revolve is opening its aspirational world up to anyone — regardless of their follower count.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
Jessica Simpson, Sean Combs and other early-aughts superstars turned moguls are itching for a comeback. But much has changed about the celebrity fashion business.
The American sportswear brand best known for its logo-stamped underwear allowed the comedian apparent access to its Instagram account.
A $400 million investment in Faire, which pairs brands with retailers, is a sign of how multi-brand stores are here to stay after a decade where direct-to-consumer brands dominated the conversation.
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category