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At Front Row, Accelerating New Routes to the Consumer

Formed of five different agencies with complementing areas of expertise, Front Row partners with beauty, health, wellness, and consumer brands to accelerate their e-commerce growth. Here, its chief brand officer, Christopher Skinner, shares the challenges and opportunities in reaching new consumers.
A range of beauty and colour cosmetic brands pictured on a smartphone.
Front Row is the culmination of years of collaboration between five separate agencies, formally uniting in 2023. (Front Row)
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Consumers today frequently multitask across digital channels, creating a 32-hour day for the average American — with 13 hours spent using

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