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At Coterie New York, The New Rules of Brand Building

To discover how SMEs are successfully cutting through the noise to connecting with consumers in an increasingly crowded digital landscape, BoF interviews Christian Juul Nielsen, the founder of Akanvas, Batsheva Hay of Batsheva and Arianne Elmy, founder of her eponymous brand.

BoF hosted a panel at Coterie New York on "The New Rules of Brand Building," at New York City's Javits Center.

By

BoF Studio

03 October 2023

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Today, to successfully build a brand and engage Millennial and Gen-Z consumers, brands must navigate shifting wholesale market dynamics, master complex and evolving digital channels and authentically communicate their values and purpose as much as their aesthetic identity and product provenance.

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