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Agenda-setting intelligence, analysis and advice for the global fashion community.

Aren’t Physical Flagships Meant to Entertain? Jil Sander Has Other Ideas.

For Jil Sander’s new Tokyo store, co-creative directors Luke and Lucie Meier teamed up with British architect John Pawson to create a soothing antidote to Insta-friendly maximalism.
Jil Sander store front in Omotesando neighbourhood of Tokyo, Japan | Photo by: Nacasa & Partners
By
  • Suleman Anaya

TOKYO, Japan

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