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Are Hats the New Sneakers?

Drawn by street cred and a sense of community, New York City youth are lining up for fast-selling fitted baseball caps with the same fervour they have for limited-edition sneakers.

Pink Bottom Jus and “fitted” influencers. C: Brandon Koger aka “Wiz”; L to R: Darius “Frsty Preme” Drumright, Justin “Pink Bottom Jus” or “PBJ” Farnham, James “Yote City” Noble, Tab “Patchwork Tab” Hunter, Terrel “Tmark” Marcus, John “Jae Tips” Cotton. Lucas Creighton. — Fitted cap influencers. Centre: Brandon Koger aka “Wiz”; Left to Right: Darius “Frsty Preme” Drumright, Justin “Pink Bottom Jus” or “PBJ” Farnham, James “Yote City” Noble, Tab “Patchwork Tab” Hunter, Terrel “Tmark” Marcus, John “Jae Tips” Cotton. Lucas Creighton.

By

Robert Cordero

04 March 2021

“I used to dress from the bottom up. I would get my sneakers first and everything else came after. But now, I find myself, putting on a hat first,” says Tab Hunter, a 32-year-old, Queens-dwelling streetwear aficionado and avid collector of baseball caps.

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About the author

Robert Cordero is a contributing writer at The Business of Fashion. He is a New York–based editor and advisor working at the nexus of fashion, sports and culture.

In This Article

Topics

Retail

Location

New York, United States

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