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Agenda-setting intelligence, analysis and advice for the global fashion community.

How American Eagle Dodged the Teen Retailer Trap

The squeaky-clean specialty retailer has wooed back customers with a combination of great-fitting jeans, retail recalibration and smart marketing.
Hailee Steinfeld and Neels Visser in American Eagle's #WeAllCan campaign | Source: Courtesy
By
  • Lauren Sherman

PITTSBURGH, United States

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