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Agenda-setting intelligence, analysis and advice for the global fashion community.

American Eagle’s Hottest Business Isn’t Jeans — It’s Logistics

After acquiring two supply-chain start-ups last year, the teen retailer wants to build an ‘open source’ shipping and storage network it thinks can someday be a bigger business than selling clothes.
Two small robots are transporting blue bins in a warehouse full of boxes.
Quiet Logistics has helped American Eagle reduce delivery times by an average of a day and a half. (Quiet Logistics)

When American Eagle

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Further Reading

How Fashion Can Tackle Its Supply Chain Crisis

Between factory lockdowns and a shipping crunch, the pandemic is making it difficult for brands to take advantage of surging demand. BoF spoke with experts about how to make the best of a bad situation.

Case Study | Fashion’s Last Mile Opportunity

The final segment of the e-commerce supply chain — getting orders to customers’ homes — is often the most difficult. From warehousing to speedy delivery, BoF dissects the components of a successful shipping strategy.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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