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Alo Yoga is making further inroads across the pond. This week, the retailer is opening its second location in London, on Regent Street, one of the city’s most high-profile shopping destinations.
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Alo Yoga’s parent company is exploring a potential investment that could value the US maker of celebrity-donned workout clothes at about $10 billion, according to people familiar with the matter.
Alo Yoga has become a fashion favourite for its wellness-centric approach to athleisure. With Lululemon seeing sales growth slow, the Los Angeles-based Alo may have an opening.
Alo Yoga, a yoga-wear and accessories brand, is allowing its corporate employees to convert part or all of their checks to crypto and will accept the currency on its e-commerce site, too.
Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.
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