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Agenda-setting intelligence, analysis and advice for the global fashion community.

Allbirds Won Over Investors. Now What?

The sustainable sneaker company saw shares soar in its debut, but the brand needs to find customers outside its loyal base – and turn a profit while doing it.
Allbirds' Natural Run collection. Allbirds.
Allbirds' Natural Run collection. Allbirds.

Allbirds shares nearly doubled in their first day of trading, making the sneakers start-up the latest brand to find a warm reception on Wall Street.

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