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Alice McCall Is Reviving Her Brand — on Shein

The Australian designer, who earlier this year closed her label after two decades, is the most prominent designer yet to sell via Shein.
Designer Alice Mccall (centre) with models after a runway show in 2018. The brand was hit by the pandemic and shuttered earlier this year.
Designer Alice Mccall (centre) with models after a runway show in 2018. Battered by pandemic woes, the brand shuttered earlier this year. (Monica Schipper)

Eight months after Australian designer

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Further Reading

How Shein Wound Up in the Luxury Fashion Business

The company’s recent introduction of a marketplace model has led to a flood of listings for new, high-end goods by third-party sellers. Some brands aren’t happy, but there may not be much they can do.

About the author
Tiffany Ap

Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.

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