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Agenda-setting intelligence, analysis and advice for the global fashion community.

A Better Approach to ‘Buy Now, Pay Later’

Concerns are growing that the boom in short-term financing that has fuelled apparel sales is saddling a growing number of vulnerable shoppers with debt they can’t pay. But the concept can still benefit brands, lenders and consumers, with a few key changes.
Consumers are spending more as pandemic restrictions ease.
Consumers were quick to embrace 'Buy now, pay later' options, but a growing number are falling behind on payments. Source: Shutterstock (Shutterstock)
By
  • Maura Brannigan

Fashion brands were some of the earliest and most

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Further Reading

The Future of ‘Buy Now, Pay Later’

Paying for purchases in instalments has quickly become ubiquitous online. But Klarna, Affirm and the other fintech players that dominate the space have loftier goals.

How the Pandemic Boosted 'Buy Now Pay Later'

Consumers have flocked to services that allow them to pay for their online orders over a period of weeks, months or even years. Brands hope these plans will encourage customers to spend more — but a looming recession could test the business model.

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