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The 10 Themes That Will Define the Fashion Agenda in the Year Ahead

The 10 themes in The State of Fashion 2024, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how leaders can identify growth opportunities even amid a climate of uncertainty and instability.
Fashion industry executives are on edge for the year ahead, with concerns over geopolitical tensions, high interest rates and weakened economies.
Fashion industry executives are uncertain about the year ahead. (Collage by BoF)
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Fashion industry executives looking towards 2024 are on edge. The most prominent sentiment among fashion leaders is “uncertainty,” according to the BoF-McKinsey State of Fashion 2024 Executive Survey. Causes for concern include geopolitical events, weakened economies and the continuing impact of high interest rates. Yet executives also see some reason for optimism in specific markets and segments.

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Further Reading

The State of Fashion 2024: Riding Out the Storm

The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

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