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Why The Kicks You Wear Is Joining The Business of Fashion

Correspondent Mike Sykes is bringing his newsletter to BoF to cover the red-hot intersection between sports and fashion, from who’s up and who’s down in the sneaker world to the latest tunnel walk trends and billion-dollar sponsorship deals.
Rafael Nadal's shoes with the toes pointed into the clay court underneath his shadow as he gets ready to serve at the ATP Monte Carlo Masters in 2013.
Rafael Nadal serving in a second round match at the ATP Monte Carlo Masters in 2013. (Clive Brunskill)
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BoF PROFESSIONAL

For so long, fashion kept the sports world at arm’s length — and vice versa — despite the obvious connections the two industries have always shared. I wanted to see more coverage of those connections and how deep they run, so I stepped up and built the world I wanted to see.

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Mike Sykes
Mike Sykes

Mike Sykes is the Sports and Fashion Correspondent at the Business of Fashion. He is based in Washington, D.C. and is laser-focused on covering the sportswear world where it intersects with fashion, tech and more.

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