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Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers

Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
Shoppers look in store windows and walk down the street on Fifth Avenue in New York during the holiday season.
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products. (Shutterstock)

Lauren Maginness is a fan of Lululemon. But the 31-year-old product marketer in New York City is increasingly supplementing her activewear with less-pricey brand duplicates she picks up through e-commerce site Amazon.

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Further Reading

Why Gen-Z Loves Dupes

Copycat products have shaken up the beauty industry as young consumers eat up inexpensive alternatives hawked on TikTok.

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