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Agenda-setting intelligence, analysis and advice for the global fashion community.

Exclusive: The Inside Story of Carhartt WIP’s Fashion Ascent

In his first interview since taking over as CEO, Wilfried Atzert opens up about his rise from the shop floor to the top job, and his plans to grow the brand without losing its underground credibility.
Carhartt WIP x Sacai
Carhartt WIP x Sacai (Carhartt WIP)

PARIS —

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Further Reading

How the Streetwear Customer Is Evolving

Streetwear is by no means dead, but its customers are changing. Today they're embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury.

Can Streetwear Still Be Political?

At a moment when attacks on DEI and immigrants have become widespread, streetwear brands founded on celebrating racial or ethnic identities are persevering.

About the authors
Simone Stern Carbone
Simone Stern Carbone

Simone Stern Carbone is Luxury Correspondent at the Business of Fashion. She is based in Zurich and Paris and covers fashion and beauty, with a focus on the dynamic luxury sector.

Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

In This Article

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