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Beauty

‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai

Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.
The new Sephora Dubai product bays for Saie (L) and Kosas (R).
The new Sephora Dubai product bays for Saie (L) and Kosas (R). (Courtesy)
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BoF PROFESSIONAL

Known for its minimalist aesthetic, beauty brand Saie has been a staple of influencers’ “no-makeup makeup” and “clean-girl” tutorials since it launched in 2019. But for its first international brick-and-mortar retail expansion, it’s headed to full-glam Dubai.

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Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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