Agenda-setting intelligence, analysis and advice for the global fashion community.

A Recovering Los Angeles Gets Back to Events

Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.

Snapshots from some of the first brand events after the LA fires: Jennifer Aniston and Selena Gomez at a joint Rare Beauty and LolaVie event at San Vicente Bungalows, Natura Bissé's pre-Oscar facial studio setup in Beverly Hills, and Hailey Bieber at the Rhode pop-up opening. (Courtesy)

Liz Flora

27 February 2025

BoF PROFESSIONAL

Just over a month after thousands of Los Angeles residents lost their homes in the Palisades and Altadena wildfires, the wider city has gotten back into the swing of events, just in time for the pinnacle of awards season — The Academy Awards, which are set for Sunday.

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Fire-Stricken LA Is Swamped With Clothing Donations — Not All of Them Wanted

Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.