Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

YouTube vs Instagram: Fashion’s Video Face-Off

In the brewing battle between YouTube and Instagram's new IGTV, which platform is better poised to win over the fashion market?
Image Sources: Shutterstock
By
  • BoF Team

Hello BoF Professionals, your exclusive This Week in Fashion briefing is ready, with members-only analysis on the key topic of the week and a digest of the week's top news.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON