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Why Department Stores Are Supersizing Their Beauty Floors

Harrods, Bloomingdale's, Saks are among the retailers that have built out enormous beauty floors stuffed with exclusive products and services to keep shoppers inside their stores and away from the competition.
Harrods unveiled a new beauty hall this week | Source: Courtesy
By
  • Rachel Strugatz

Harrods this week gave shoppers a first look at what it says is its most extensive remodel to date: a beauty department that will span a sprawling 90,000-square-feet when it's completed in December. The new floor will be 53 percent bigger than its predecessor, stocking almost 61,000 ounces of perfume and 97,000 tubes of lipstick, including

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