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Why American Express Is Evolving its Fashion Strategy

On the back of events with Drake, Virgil Abloh, Opening Ceremony and Made LA, American Express’s Janey Whiteside tells BoF how fashion’s rising cultural significance with consumers is informing its collaboration strategy.
Drake celebrates Miami Art Week at the American Express Platinum House at The Miami Beach EDITION | Photo by Jason Kempin at Getty Images for American Express Platinum
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MIAMI, United States —

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