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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Africa’s Musicians Are a Marketing Goldmine

Stylish, dynamic and extremely popular, Afrobeats stars are brand ambassadors for many multinationals in Africa but the fashion industry has yet to grasp their value.
Yemi Alade and D'Banj with their awards at the MTV Africa Music Awards 2015 | Source: Getty
By
  • Melissa Twigg

LAGOS, Nigeria —

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