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Agenda-setting intelligence, analysis and advice for the global fashion community.

What’s Next for Streetwear’s Biggest Brands

The new owners of Stone Island and Supreme have lofty expectations for their billion-dollar brands. Is it possible to scale these labels without sacrificing cool?
Supreme x Louis Vuitton. Courtesy

Supreme and Stone Island are going to have to sell a lot of logo T-shirts to justify their new billion-dollar valuations.

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