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Agenda-setting intelligence, analysis and advice for the global fashion community.

What US Brands Need To Know Before Entering the £20 Billion UK Beauty Market

Pat McGrath and Rihanna are among the US beauty brands that have made big splashes in the UK. But successfully crossing the Atlantic isn't easy. Retailers, brands and industry experts told BoF how to navigate the complex British beauty market.
Milk Makeup's pop-up in London | Source: Courtesy
By
  • Cheryl Wischhover

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