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Veronica Beard's Pricing Pivot

After four years of steady but slow growth, the sisters-in-law behind New York label Veronica Beard swallowed their pride — and lowered their price points — to reach the customers they were after.
Veronica Beard Autumn/Winter 2013 campaign | Photo: Claiborne Swanson Frank
By
  • Lauren Sherman

NEW YORK, United States —

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