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Using Customer Data to Drive Retail Experiences

Afterpay CEO and co-founder Nick Molnar shares his insights on the role data can play in crafting a winning multi-channel strategy.

Shopping in Seoul. Getty Images. (EschCollection)

BoF Studio

21 July 2021

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Delivered via a global broadcast from the window of London’s department store Selfridges, Afterpay CEO and co-founder Nick Molnar shared his take on potential growth opportunities available to retailers in incorporating Buy Now, Pay Later solutions into physical retail networks, particularly as in-store spend rebounds.

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