Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Turning Point | Ostwald Helgason

After several seasons of struggling to gain traction, Ostwald Helgason is firmly on the ascent. But how did the label go from false starts to a prominent and rising position on the global fashion radar?
Anya Ziourova wearing Ostwald Helgason | Source: Phil Oh/Streetpeeper
By
  • Suleman Anaya

LONDON, United Kingdom --

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON