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Trump’s Victory Has the Fashion Industry Asking: What Just Happened?

The industry is reckoning with the sweeping implications — policy and beyond — of a second Trump administration.
Fashion is grappling with the implications of a second Trump term.
Fashion is grappling with the implications of a second Trump term. (Getty Images)

The fashion industry appears to have been stunned into silence by Donald Trump’s decisive victory in the US presidential election.

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About the authors
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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