Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Global Influencer Economy, Part 1: The Dangers of Playing It Safe

What boosts the bottom line from London to Lagos? BoF examines the dark arts of influence and why brands can't afford to play it safe.
Illustration by Mike Lemanski for BoF
By
  • Robb Young

In part one of a two-part series on the global influencer economy, we examine the dark arts of influence, the 'halo effect' delusion and why brands can't afford to play it safe.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON