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The Three P’s of Lucas Hugh: Product, Positioning, Persistence

With an appearance in blockbuster film The Hunger Games and stockists like Net-a-Sporter, high-end activewear brand Lucas Hugh is poised for growth. BoF speaks to founder Anjhe Mules about how years of product development and premium positioning in an ascendant category have paid off.
Lucas Hugh A/W 2014 | Source: Lucas Hugh
By
  • Lisa Wang

LONDON, United Kingdom —

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