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Agenda-setting intelligence, analysis and advice for the global fashion community.

The 10 Themes That Will Define the Fashion Agenda in the Year Ahead

From the luxury slowdown to shifting consumer tastes and unprecedented demographic shifts, The State of Fashion 2025 explores the biggest challenges and opportunities the industry will face in the coming year.
Industry Outlook Lead
Uncertainty persists as executives enter 2025 with less optimism for the year ahead. (Collage by BoF)

For yet another year, the most common sentiment among fashion leaders for 2025 was “uncertainty,” according to the BoF-McKinsey State of Fashion 2025 Executive Survey. Just 20 percent of respondents expect conditions to improve from 2024, 41 percent expect conditions to remain the same and 39 percent expect them to worsen.

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Further Reading

The State of Fashion 2025: Challenges at Every Turn

The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.

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