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The State of Fashion 2021: Reality Check

An update to The State of Fashion 2021, published by BoF and McKinsey & Company, reveals that recovery could be slower than expected for the fashion industry in Europe, with bright spots in the US and China.
Illustration by Martin Nicolausson for BoF.
Illustration by Martin Nicolausson for BoF.
By
  • McKinsey & Company and BoF Team

Many fashion executives were glad to leave 2020 behind, only to find that more challenges would lie ahead in 2021. Recent developments around more virulent mutations of Covid-19 and delayed vaccination programmes could further delay our path to herd immunity.

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