Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Global Influencer Economy, Part 2: Why Credibility Trumps Celebrity

Influence is a thorny business at the best of times. BoF examines trust in the era of fake news and why credibility is more powerful than celebrity.
Illustration by Mike Lemanski for BoF
By
  • Robb Young

In

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON