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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Challenging, Emotional Remaking of J.Crew

Over the past 15 months, chief executive Jim Brett has lowered prices, added labels, expanded sizes and tried to move beyond the polarising legacy of the brand’s recent past. Will his master plan work?
J.Crew Fall 2018 | Photo: Courtesy
By
  • Lauren Sherman

NEW YORK, United States — 

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