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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Reggaeton Style

They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.
Guess Spring 2019 campaign featuring J Balvin and Kara Del Toro | Source: Courtesy
By
  • Graciela Martin

LAS VEGAS, United States —

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