Agenda-setting intelligence, analysis and advice for the global fashion community.

Thanks to New Digital Tools, Marketing is no Longer Voodoo

Emma Clark

17 May 2013

"With new digital tools marketers can reach the likeliest customers when they are most in the mood to buy... Instead of just lobbing messages out into the void, they must now act as customers’ 'ambassadors', says David Edelman of McKinsey, a consultancy. And that is tricky."

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

Topics

News & Analysis

Industry Leaders Gather in Paris for Exclusive Beauty Insights from The Business of Beauty

Senior leaders from L’Oréal, LVMH, Sephora, Coty, Augustinus Bader, Clarins, Violette_Fr, Sunday Riley and more attended an intimate community breakfast in Paris on building brand resilience and relevance in a slowing economy.

Trump’s Options After the Supreme Court Said His Tariffs Are Illegal

Hours after the Supreme Court issued its decision, Trump began relying on alternative legislation to try to rebuild his tariff wall.

Trump Boosts New Tariff Rate to 15% a Day After Announcing 10%

The new announcement stirred up more economic turbulence as president Trump lashed out at the US Supreme Court.

The Supreme Court’s Tariff Ruling: What Fashion Needs to Know

A majority of justices struck down the ‘Liberation Day’ tariffs that sent shockwaves through the fashion industry, setting the stage for a rush of brands trying to recoup duties they’ve already paid.

Exclusive: Nvidia and Antoine Arnault Are Betting on Virtual Try-On

At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.

Kering Unveils New Jewellery Unit, Merges Fashion Brand Reporting

Kering’s newly created jewellery division regroups Boucheron, Pomellato, Dodo and Qeelin brands as the company aims to pool resources. The conglomerate is also regrouping fashion brand reporting, shielding smaller labels from investor scrutiny.

Bondholders Approve Saks Global’s Five-Year Business Plan

Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.

Luxury Stocks Face Most Bearish Sentiment in Years, UBS Says

War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

News & Analysis

Topics

More

Careers

Community

Subscribe

About Us