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Agenda-setting intelligence, analysis and advice for the global fashion community.

Supreme Breaks Silence on ‘Criminal’ Global Counterfeiting Menace

Sophisticated Italian counterfeiters are damaging the billion-dollar streetwear juggernaut’s brand reputation and may be slowing its post-Carlyle growth plans. In a rare interview, Supreme’s press-shy founder James Jebbia speaks exclusively to BoF.
A store selling "Supreme Spain" product opened on one of Shanghai's busiest retail streets in March | Source: Sam Gaskin
By
  • Chantal Fernandez

NEW YORK, United States —

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