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Agenda-setting intelligence, analysis and advice for the global fashion community.

Sunspel’s Second Coming

How a former barrister rebooted a struggling business that began by selling boxer shorts to the British Empire with a focus on simplicity, an inspired retail strategy and the design eye of J.W. Anderson.
Sunspel store on Chiltern Street, London | Source: Courtesy
By
  • Sarah Shannon

LONDON, United Kingdom — 

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