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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why LVMH Struck a Deal with Stella McCartney

The ethical fashion label will hardly move the needle for LVMH, but could help the group boost its sustainability credentials, which are seen to be lagging arch rival and former owner Kering at a time when consumers and regulators are taking notice.
Stella McCartney | Source: INDIGITAL.TV
By
  • Sarah Kent,
  • Laure Guilbault

PARIS, France

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