Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

SoHo Shopping, New York

By
  • Imran Amed

Many emerging designers get their initial support from the myriad small boutiques around the world that are trying to give their customers something a bit different; something they won't necessarily find in a department store. High-end boutiques also differ from their department store counterparts in that they really get involved in giving their customers advice and tips on the newest designers and styles. I took a walk through SoHo on Saturday with my friend Joan, a serious fashionista, who also spends a lot of her time scouring eBay for unique pieces that speak to her individuality.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON