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Burberry and Tommy Hilfiger: Lessons in Fashion Immediacy

What do Burberry and Tommy Hilfiger’s experiments in ‘see now, buy now’ tell us about how fashion immediacy might evolve in 2017?
Gigi Hadid walks the runway at TOMMYNOW Show Autumn 2016 | Source: Grant Lamos IV/Getty Images
By
  • Imran Amed,
  • Robin Mellery-Pratt

LONDON, United Kingdom

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