Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Nike Makes Push Into Fashion with Matthew Williams Collaboration

By partnering with the Alyx founder, Nike is joining rivals Adidas and Puma in blurring the lines between its performance and lifestyle offerings.
Nike x Matthew Williams | Photo by Nick Knight
By
  • Christopher Morency

BEAVERTON, United States —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON