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Inside Sephora’s Branded Beauty Strategy

Sephora has changed the way women shop for cosmetics, giving traditional department store counters their first real competition in over 50 years. Now, teaming up with Marc Jacobs to launch an ambitious new colour cosmetics collection called Marc Jacobs Beauty, the retailer is venturing into a new waters and creating new synergies within the LVMH group, which owns both companies.
Marc Jacobs Beauty | Source: Established
By
  • Lauren Sherman

NEW YORK, United States —

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