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LA Brands Pause Business as Usual for Wildfire Relief

Fashion and beauty companies have closed stores, offices and warehouses to focus on donations for those affected by the ongoing wildfires.
A building at Antioch St, and Swarthmore Ave. in Palisades Village was destroyed by the Palisades fire on Wednesday, Jan. 8, 2025 in Pacific Palisades, CA.
The wildfires in Los Angeles are considered to be among the most destructive the city has ever faced. (Getty)

As the fires devastating Los Angeles continued into their fourth day on Jan. 10, the fashion and beauty industries have shifted their focus to relief efforts.

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About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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